Electronic Media Communication Essay

Posted on by Nat

All these changes in media and communication that have taken place over the last century are due to a huge technological development. Furthermore, this is a cultural and technological evolution and it is the nature of evolution that it accelerates. Therefore "the pace of change is itself accelerating", according to Ray Kurzweil "the 20th century was like 25 years of change at today’s rate of change. In the next 25 years we’ll make four times the progress you saw in the 20th century. And we’ll make 20,000 years of progress in the 21st century, which is almost a thousand times more technical change than what we saw in the 20th century".

"Technology is a drug.

We can’t get enough of it.

We feed it to our kids and watch them grow on a forced diet of desensitisation. Switch on the TV and someone will tell you 50,000 people died in India. Two seconds later you’re watching a comedy. Technology can do that. It gives us simulated realities that make us oblivious to the real world. Heroin does the same thing. So do most class A drugs. Basically we are all addicts – addicted to the comfort and convenience that technology provides – addicted to the notion that progress is directly related to the size of your computer screen… When I look in front of me, I see two paths – spiritual or material. Two worlds – developed or developing. You decide which is which…"

NitinSawhney, Prophesy (2002)

Yes, our daily lives have improved greatly thanks to new digital media, satellite communication and all the technological advances that surround us. But one thing we must not forget is that all that is there to help us, not to make us become its slaves by making us oblivious to what really matters. Now that we have access to more information we should make good use of it in order to try to solve the problems that we have around the world. 

Not to be confused with Electronic publishing.

Electronic media are media that use electronics or electromechanicalaudience to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronicsdata or digital electronicdata format.

Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio, telephone, desktop computer, game console, handheld device) may also be considered electronic media.

History of development[edit]

Uses[edit]

Electronic media are ubiquitous in most of the developed world. Electronic media devices have found their way into all parts of modern life. The term is relevant to media ecology for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the World Wide Web) aside from many other options. The term is also relevant to professional career development regarding related skill set.

Primary uses[edit]

A screenshot of a web page. The computers to store, transmit, and display the web page are electronic media. The web page is an electronic medium.
Graphical representations of electrical audio data. Electronic media uses either analog (red) or digital (blue) signal processing.
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